Fashion design company: 'freelancefashiondesign.com' 2010

Peak sportswear - Creative fashion brand management in China

2010-07-10T18:50:00.002+02:00

Peak sportswear - Creative fashion brand management in China

Creative fashion brand management in China

2010-07-10T18:48:00.002+02:00

In 2009 former creative director Ferry Schoew from fashion forecasting agency Promostyl, Paris, France, asked Richard Roelofse, fashion design director at ‘freelancefashiondesign.com’ to work on a big brand-positioning project in China.

Like the Chinese economy, the Chinese fashion market expands at an enormous pace. While some years ago Chinese clothing manufacturers mainly produced for foreign markets, they now producing massively for their local markets. Peak sportswear became one of China’s biggest fashion brands in just over 20 years. In January 2010 they proudly opened their 6000^th store.

Richard Roelofse worked from Peak’s design HQ in central Guangzhou on several creative fashion brand management projects. He redefined Peak’s main market segments - and product range segments. As well he introduced new collection development processes to Peak’ creative and commercial teams.

Nyenrode - NyMaS - Brand management in fashion

2010-07-09T11:49:00.007+02:00

Nyenrode - Master class - Brand management in fashion - 2010

2010-07-09T10:35:00.005+02:00

Building international fashion brands

Dutch television company RTL Z and Dutch Business University Nyenrode, organized on Thursday July 1st 2010, a master class ’Brand management in fashion’. Significant fashion and marketing experts shared some of their strategies with a crowd of professionals and students. Recurrent subjects among the experts were consumer confidence - and international expansion based on a solid brand identity.

Some statements and insights from the speakers I thought were noticeable - and some even profound. While other statements (how thoughtful they may have been) were just downright amusing. A selection of these statements you can read at the next slides of this presentation.

Knitwear design project Mongolia 2010 - 2nd presentation

2010-07-09T09:43:00.003+02:00

Knitwear design project Mongolia 2010 - 2nd presentation

2010-07-09T09:41:00.005+02:00

Farewell Mongolia

For now this is the final report of our Mongolian knitwear design project. The collections are nearly finished – and our designer can almost go home. We think she did great work - and we are impressed with her creativity, flexibility and her persistence.

In this presentation you can see some pictures of the collection development process, pictures of the dying factory, the show room - and a picture of our designer’s TV interview. Yes, we think she is a star! Thank you Tanja – and have a safe journey back home.

Knitwear design project Mongolia 2010

2010-06-30T22:15:00.005+02:00

Knitwear design project Mongolia 2010

True luxury from Mongolia

Today's leading cashmere and camel wool producer, contacted fashion design company ‘freelancefashiondesign.com’, to develop a new knitwear fashion brand from the bottom up. This Mongolian company is more then 32 years in business - and is globally known for their exquisite products. They export their products to 33 countries and have sales offices globally.

The new knitwear fashion brand for both men and woman is targeted on the high-end Asian fashion market. A knitwear fashion specialist from our European design team is directing and designing the collection. This designer previously designed knitwear collections for Tommy Hilfiger Europe and Scotch and Soda.

K-Swiss (Europe) - Brand positioning sportswear

2010-04-18T19:55:00.002+02:00

K-Swiss (Europe) - Brand positioning sportswear

Defender Industry - Brand positioning

2010-04-18T19:54:00.002+02:00

Defender Industry - Brand positioning

2010-04-17T21:22:00.007+02:00

Mistral sportswear - Brand posi

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