In 2009 former creative director Ferry Schoew from fashion forecasting agency Promostyl, Paris, France, asked Richard Roelofse, fashion design director at ‘freelancefashiondesign.com’ to work on a big brand-positioning project in China.
Like the Chinese economy, the Chinese fashion market expands at an enormous pace. While some years ago Chinese clothing manufacturers mainly produced for foreign markets, they now producing massively for their local markets. Peak sportswear became one of China’s biggest fashion brands in just over 20 years. In January 2010 they proudly opened their 6000th store.
Richard Roelofse worked from Peak’s design HQ in central Guangzhou on several creative fashion brand management projects. He redefined Peak’s main market segments - and product range segments. As well he introduced new collection development processes to Peak’ creative and commercial teams.
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